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With the introduction of the Canada Anti Spam Legislation in 2014, PR agencies and marketers need to do a better job of understanding digital communications. Read More

Browsing habits are changing, and marketers (especially email marketers) need to adapt. Are you making these 7 mistakes with your mobile email marketing? Read More

When even marketers that use the likes of Facebook and its user data delete their accounts because of privacy concerns, you know there's a problem. Read More

Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex.

However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough Read More

If your business has a multicultural customer base, are you keeping up with the changes in the multicultural marketplace? Read More

Crowdsourcing interests me for many reasons, not the least of which is that it’s a great way to get multiple people to promote content (yes, I’m always thinking about that.) Some of my favorite evergreen content pieces have been crowdsourced and I’ve noticed that when I search to see what’s recentl Read More

If you are the chief marketing officer (CMO) of a consumer-oriented business — for example, a food manufacturer or a retail bank with a credit card offering — your long-established efforts to reach customers may have come into question over the past few years. Digital media have changed the adverti Read More

Today, everybody is looking at online money makers with the strange eyes. They are wondering that how they are managing to get the money from the “Internet”. This type of thinking is specially found in developing countries, but its bit clear in Western countries. Mostly people think that its very e Read More

Blogging is not easy but no too hard too. And people have only three conceptions about it. Some think it’s hard. Others think it’s just too easy that anyone can do it. 3rd party simply says or Fake and that it’s not possible to make money online with a Blog. Well, let me explain the facts , extreme Read More

As an aspiring startup founder, I’m always on the lookout for blogs that will help me become a more adept entrepreneur. Fortunately for me and for the startup community there’s a lot of really talented entrepreneurs who write regularly about what they’ve learned so you can benefit from their exper Read More