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One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email c Read More

I wonder how many questions we all ask every day? I imagine it must be quite a lot. From ‘how are you?’ to ‘do you like this song?’, ‘would I want a link from this site?’ to ‘would you like to sign the deal?’. We are inquisitive and would never succeed in anything if we didn’t ask questions. So I w Read More

For their global innovation strategies, many companies have long relied on their ability to assemble people with key capabilities and critical knowledge. They typically do this through co-location: bringing together designers, engineers, technologists, and other creative thinkers in a few innovatio Read More

Many business leaders talk about treating human capital as a strategic asset, but few companies put the idea into practice. For many years, this was especially true in the oil and gas industry, where HR strategy — including recruiting, training, career development, and succession planning — was not Read More

Google are using a pretty common marketing tactic – engaging with influencers in order to gain traction. They’ve given us SEOs a bunch of reasons to care about Google+, stuff like enhanced rankings for content with ‘+1s’ via personalised search; all of which are of course very exciting; but is any Read More