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The acronym LOHAS (Lifestyles of Health and Sustainability) may not roll off the tongue, but it sure represents plenty of American influence. Conservatively estimated by the LOHAS Web site, the LOHAS market involves 41 million people, or 19 percent of U.S. adults, and $209 billion for goods and services focused on health, the environment, social j Read More

Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Here are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measu Read More

An October survey found only 11 percent of small-business owners say they want to retire at all. Nine in 10 say they are happy with what they do -- with 58 percent saying they are very or extremely satisfied with their work. "In other words, small-business owners overwhelmingly like what they do," Gallup said. Read More

Unfortunately, most small businesses don't know what branding is. Last week Hewlett-Packard Canada unveiled a survey of 1,225 small and medium-sized business owners in which 55% defined "brand" as their product or company name, and 29% said they thought it was their logo. Read More

Social media marketing can bring traffic and links to any website. What's missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized. Read More

So what would an Obama Presidency look like for business? "It would be a pragmatic, center-left administration," says Democratic political strategist Steve McMahon, who is unaligned with a Presidential candidate this year. "He's been pretty clear that business would have a seat at the table, but business wouldn't be able to buy all the chairs Read More

Serial tech entrepreneur and renowned angel investor David S. Rose talks about the growth of angel investing, and offers advice on how to successfully pitch to potential investors Read More

Small-business owners are starting to embrace the kind of "green" values that typically are associated with far larger companies and a far greater investment of time and money, taking small-but-earnest steps for the cause of conservation.

In some cases, ecologically conscientious entrepreneurs are even finding that "green" sensibilities are Read More

Online customers want in-store pick-up. But what if you don't have a store? When in-store pick-up isn't available, for instance with online-only retailers, a new service from Shopatron can be used. The Shopatron platform helps etailers connect with brick-and-mortar stores in the consumer's area so that practically any item ordered online can be Read More