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Accountability. Today, this is almost the equivalent of a four letter word. Culturally, we don’t like it! We don’t want to be held to it, and it seems too politically incorrect to hold others to it. Yet, at the same time, we love the word. We want to hold our politicians accountable; we teach our c Read More

In a culture that fills our minds with get rich quick schemes, instant YouTube fame, and clickbait that somehow goes viral, it can be hard to find good examples of modern day leaders. As I mentioned in my last article, the first in this seven part series, Leadership: A Misunderstood Word, today’s v Read More

Today, I made a list of all the things that I have to catch up on after missing four days of work during a quick vacation to see my brother-in-law get married in Montana. As I laid out the list, I realized something very odd. There were a lot more than four missed days of tasks to accomplish! As I Read More

It may seem odd to put those two phrases together, “Consumer Research” and “Small Business.” Consumer research seems like such a big business tactic (and it is), but that does not mean that there is not a version of it that small businesses can use for their own advantage. Read More

In the old days, back in 2005, we were taught that a sales pitch should list the features and benefits, show how we’re different from our competition, offer a call-to-action, and ask for the sale. This was sales training 101 for decades. Read More

When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

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Branding is one of those words people love to toss around in a conversation because they think it makes them look smart, or cool, or something like that. But the word is much more important. It’s not just jargon. It is a term that, when fully understood and implemented, can propel you to success or Read More

What’s stopping you? This is a question that I have been asking myself a lot lately. What things, mindsets, people, and excuses are getting in my way and preventing further success? As I have shared in previous articles, busyness has been a huge distraction for me and I have worked hard over the la Read More

Ever notice how those that speak the loudest always seem to be naysayers and complainers? You know who I am talking about – every business and organization has them. The people who always resist change, who can find the negative in any plan. They have an opinion about everything and seem to be most Read More

I know first hand just how hard being a small business owner can be. Some days, we all just feel like throwing in the towel. Everyone and everything seems to be coming at us all at once. Read More