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Whether you work with millennials or they're part of your target demo, add Marketing to Millennials to your must-read list. Zena Weist explains why. Read More

Your website's loading speed doesn't just matter to users--it's important to Google, too. WordPress users, try adding the GTMetrix plugin to your site. Read More

If you're not already using LinkedIn as part of your B2B social media marketing strategy, these stats from faberNovel present a compelling case. Read More

Yahoo! announced that on July 15, it will be “freeing up” inactive email addresses, making them available to claim by someone new. Read More

Media integration can make your real-time marketing efforts much more impactful (hello, Oreo). The key is to hit 3 benchmarks with your media integration strategy. Read More

A chance encounter with a beloved teacher's aide prompted a larger question: What do you want to be remembered for? Read More

Community management continues to evolve. And in a new report from The Community Roundtable, it's clear the position has become more valuable than ever. Read More

Data driven marketing is changing the face of marketing today, in both the B2C and the B2B space. Personalization, segmentation and customization of messages designed to suit the customers’ needs, as well as utilization of marketing automation tactics, are critical components of success. Read More

Want to get your animation portfolio noticed by recruiters and companies? Illustrator, designer and storyboard artist Aron Shay shares her tips for success. Read More

Data driven marketing, personalization, customization and more makes the focus on your customers and their needs. And it makes you more money--what's not to like? Read More