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While at the BMA national conference in Chicago last month I caught a presentation on “The Foundation to a Successful BtoB Social Media Strategy,” featuring Kevin Espinosa, Social Media Manager, Global Marketing for Caterpillar (CAT) and Lauren McCadney, Senior Manager of Social Media at CDW. Read More

Customer reviews play a big role in encouraging purchases. Here's what you need to know about customer feedback -- and how to get it. Read More

I ran across this post below by Margaret Heffernan an entrepreneur and author on the “9 Secrets of Highly Successful Hiring” and thought it was worth sharing. Read More

In this guest post from Dell's Bruno Sarda, he shares some of his sustainability success stories and challenges. Join us on June 7 to hear more from him. Read More

Last week, I was in Chicago for the Business Marketing Association’s annual conference called Blaze. One of the featured keynote speakers was Daniel H. Pink, author of several bestselling books about the changing world of work. Read More

A recent report makes an even bigger case for social selling. One main finding? Salespeople who use social media outperform their peers who don't. Read More

Content marketing through well-written blog posts attracts prospects, which can be converted to customers. Learn how to blog like you mean with these 10 tips. Read More

Want to know how to create the perfect Pinterest photo? The Curalate team has the answer--and an example that might surprise you! Read More

The next phase of mobile marketing? Location-based listening, which helps you gather powerful info to drive offers, sales and customer service. Read More

Work as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make Read More