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During the recent Expion Social Business Summit in Raleigh, I got a chance to see Michael Brito present—and he didn’t disappoint. Hailing from Edelman, and a business strategist, his presentation was focused on social business. Read More

For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a Read More

Marketers who have not integrated social media, content and SEO strategy into your marketing campaign, you might want to look at these 2013 Social Media Statistics. Read More

In this age of “Content is King”, it might be easy to think that link-building is a thing of the past or SEO gone the way of the Dodo. Read More

Apple makes a bold move into the social media space by purchasing social analytics platform, Topsy -- here's why it makes total sense. Read More

My Hanna Andersson story is about customer service gone wrong. What does it take for you to decide to walk away from a sale? Read More

No one needs to reiterate that today’s is a difficult job market that is unprecedented in recent times or that regrettably, many people are looking for jobs for extended amounts of time—sometimes for years! Read More

Big picture planning, aka strategic planning, can be really hard work, and not for the reasons you might expect.

It’s easy to think that the hard part of the planning is the conceptual part. When you do strategic planning right, you see that it’s actually not conceptually hard – it’s not rocket Read More

Pinterest recently updated their Acceptance User Policy particularly for these so-called “Pin to Win” or “Pin It To Win It” Contest. Here are few dos and don’ts you should probably familiarize yourself with. Read More

Interviewers have a specific function to perform. They need to go through a selection process that identifies which one of the candidates called in for interviewing is the best one. Read More