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Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing. Read More

The Chief Financial Officer (CFO) plays an essential role in a company. It’s the CFOs responsibility to ensure that the company’s finances are utilised properly and report this information to all of the major stakeholders. The business advisory services that a CFO offers to their company are invalu Read More

Participating in social media is no longer an option for modern businesses. After all, this is where customers are spending time. Social media provides businesses a great platform for sharing information, responding to questions, and thanking brand advocates for the support they provide. While all Read More

As technology and society both continue to interact with one another and disrupt the status quo, just as many new opportunities are being born as are being extinguished. Those with a keen eye for spotting these trends can take advantage of them and cultivate successful businesses and careers alike Read More

Content marketers are regularly working to strive for perfection in this field, however, it’s a long term process. But currently, many misconceptions and false statements are being promoted regarding content marketing. This prevents other people from attaining success in using content marketing to Read More

While cryptocurrency was originally designed as a way to commit transactions, many still see cryptocurrencies as investment instruments. Fortunately, many big companies and startups are starting to welcome cryptocurrency for different reasons. Should you? Read More

At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.
This is the power of word of mouth. Read More

This new perspective creates new paradigms and new terms such as “intrapreneurship”, a word coined out from “intra-corporate” relating to internal (in-house) activities, entrepreneur and entrepreneurship. Strictly speaking, these terms lack a definite definition. Read More

Marketing in the age of the internet is simultaneously easier than ever before while also being dramatically tougher. Let’s outline a few key tips and techniques that will help you get ahead of the rest of the pack. Read More

Mobile marketing is a new breed of digital marketing. It targets audiences that use handheld devices, like mobile phones, tablets, and the like, to access the internet daily. In other words, online marketers these days can create successful mobile advertising campaigns to increase their customers b Read More