BizSugar.com › Social Media › 3 Crucial Social Media Metrics All Businesses Need to Track

Participating in social media is no longer an option for modern businesses. After all, this is where customers are spending time. Social media provides businesses a great platform for sharing information, responding to questions, and thanking brand advocates for the support they provide. While all this is important when using social media, it’s also important to track the effectiveness of the efforts.