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I'm just getting used to the new Facebook Insights, so I was happy to find this post from Jen Picard on how to use the new analytics to determine the best times to post. Read More

In Episode 35 of the Content Marketing Podcast, we're talking about how to deal with feedback: comments on your blog, posts on your Facebook Page, emails about your latest white paper, etc. Read More

Forbes has identified 10 thought leaders who are changing the content marketing landscape, including Ryan Roslansky of LinkedIn, Dharmesh Shah and Brian Halligan at HubSpot, Evan Williams of Medium, and 7 others. Read More

In Episode 34 of the Content Marketing Podcast, we talk about how to work meatier content projects -- ebooks, white papers, e-courses, etc. -- into your day-to-day content marketing strategy. Read More

If you present yourself as some kind of an expert, you'd better be able to back it up with powerful content. Find out how powerful content always trumps guru. Read More

In Episode 33 of the Content Marketing Podcast, we share 10 best practices for writing effective online content that keeps readers coming back. Read More

Did you know that, in a recent survey by HubSpot, 57% of companies that maintain blogs reported that they acquired customers from leads generated directly from their blogs? For a handy list of 50 tweetable tips to help you drive engagement through your blog, check out Vignesh Subramanyan’s latest p Read More

A lot of followers ask me how they can keep their content topics organized, especially when they engage with multiple vehicles like a blog, a weekly YouTube video, and an e-newsletter. In this tutorial video, I share the Google Docs–based system that helps me keep my content plan organized and easi Read More

Open questions offer a great opportunity to build engagement on Twitter -- but, if responses are handled badly, they can also alienate, as you'll read in this cautionary tale. Read More

"Marketers see the vast potential for success that comes with capturing target audiences’ attention through video, but they may not know that frequency is key." Read More