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Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to y Read More

Our behaviors and approaches to life have evolved. My train journey would have been very different fifteen years ago and yet despite this advancement in technology so many businesses haven't begun to transform their structures, processes and models to meet this human demand. Read More

Big brands with big budgets have a lot of spare time and resources to experiment with social media marketing. They hire the most innovative (and expensive) marketers in the world, and then spend lots of time (and money) stamping their presence on the biggest social platforms the World Wide Web has Read More

Half or more of the paid online display advertisements that ad networks, media buyers, and ad agencies have knowingly been selling to clients over the years have never appeared in front of live human beings. Read More

How do you get more Facebook Likes? How do you garner more engagement? How often is too often when posting on the king of social media networks? What are major Facebook no-nos you should seriously avoid? These are all commonly asked questions by businesses big and small. Ask no longer because we’ve Read More

In a B2B report in 2015, 93 percent of small businesses in North America use social media content, other than blogs, as a marketing tactic, and experts say that small-business marketers continue to increase their focus on social media every day. Read More

Before Larry Page snaps up an acquisition target, he asks one simple question. Page's "Toothbrush Test" flies in the face of traditional acquisition strategy. He doesn't much care about the financial details--the cash flow, earnings, etc. He doesn't even care all that much about sales. Read More

More than 6,000 marketing, and ecommerce professionals around the world took part in this year’s Digital Trends survey, which has been by far our largest response since we launched this annual survey in 2012. Thanks to all of the contributors who took the time to provide their perspective. I’m ple Read More

If this does not help you understand that poor candidate experience destroys your brand, personal and corporate, then I really don’t know what will. Read More

With the rapid growth of wearables, and with more devices entering the online space every day, the “Internet of Things” (IoT) is a hot topic consuming business and tech conventions like wildfire. Though wearable gadgets like Google Glass have largely been brushed aside as superfluous devices, accor Read More