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Checklists are an online marketer’s best friend. By creating a set of rules to help you focus, a good checklist can allow you to write more creatively, faster and with less editing.

And today, I’m pleased to share my personal blogging checklist with you. This 26-point set of marketing guidelines Read More

Content marketing is one of the trendiest buzzwords we’ve seen in online marketing in years, yet what most people refer to as content marketing is nothing new, and originated before the internet was even an idea.
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At any given time, only 3% of your target market is ready to buy your products. But what about the other 97%? Learn how to tap into this large group of potential buyers. Read More

LinkedIn's new "Sponsored Updates" are similar to Facebook newsfeed ads, but should be much more successful due to laser focused targeting and a business friendly audience. Read More

If you have been following, Yelp has been making some moves lately and it is all about revenue. Like many online marketing companies, Yelp is trying to get closer to transactions and direct revenue because the closer you get to the transaction the better to justify your cost. It’s much easier to ta Read More

Cat got your tongue? Professional writer Jess Fregni shares 4 incredible strategies to help you overcome writer's block and pump out more content for your business. Read More

Many small businesses are still stuck in an old school mindset when it comes to local marketing. In this post, we explore how offline marketing techniques compare to similar online techniques, and attempt to pick a winner in each category. Read More

Video is an interactive way to showcase your company, products and services in an easy to digest format for customers. It is so effective that 64% of website visitors are more likely to purchase a product online after watching a video.

So how do you optimize your online videos so that they displ Read More

Is the new Yelp revenue estimation tool legit, or is the fancy new tool just a smoke and mirrors ploy to help them sell more premium packages? You decide, America. Read More

Putting together great creative is only half the marketing battle. Analyzing your data is key to making smarter decisions. Check out these 5 free tools that will help you optimize and refine your web marketing. Read More