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A common piece of advice marketers give to campaigns is to assemble a crowdfunding mailing list. Doing so opens communication between projector creators and their backers, making it easy to inform said supporters of the campaign’s progress and developments. Gathering hundreds of email addresses, ho Read More

Wrapping up 2012, five hundred and thirty-six active portals existed worldwide, a number that has since skyrocketed due to an enormous amount of media attention and a Western push towards equity crowdfunding. Compared to 2004, for instance, crowdfunding-related headlines appear 9,990% more often to Read More

Advice from successful campaigns can help industry newcomers tremendously. Recently, CNBC published an article that does just this: A crowdfunding veteran highlights the popular mistakes projects make. Appearing on this list – “Forgetting to ask for a donation.” At first, this may seem commonsensic Read More

Firstly, let’s distinguish a crowdfunding budget from a project goal. A budget concerns strictly the operational costs (fees and taxes included), whereas a goal incorporates both the budget and target. If a project’s goal equals $1600, for example, perhaps the crowdfunding budget accounts for $300 Read More

Paul Neiderer, an international equity crowdfunding authority, predicts royalty-based crowdfunding will attract more businesses by 2020 as better systems emerge for revenue management and disbursement. While this pocket of the industry does not quite compete with the equity sector today, perhaps th Read More

OpenDesk has now run a successful crowdfunding campaign on the popular equity based crowdfunding platform CrowdCube, their initial offering was 10.40% of their company for £150,000, with 85 investors seeing the potential growth of such an innovative market place they have surpassed their initial go Read More

Crowdfunding is basically organizing the funds for a new venture or a start-up enterprise by arranging for small funding from a number of individuals or organizations. This is quite similar to an enterprise raising capital through issue of equity shares available to the public. In fact, crowdfundin Read More

An interesting development has now added a third option. Touted as “crowd-gifting,” this model wholeheartedly embraces fee-free crowdfunding, promising 100% of contributions to filmmakers, authors, and activists. To find such a model, swing by dana.io, a rewards-based portal striving to “lower [the Read More

Interviews can reveal how much a project means to its creator, where the person found the idea, as well as a project’s big vision. Sometimes, when crowdfunding a single goal, supporters miss that “bigger picture.” Exposing these elements improves crowdfunding promotion, yes, but it also reveals the Read More

Consider anybody within your online network as a potential investor. The best way to get your network involved is through varies social media pages and SMS messaging. If you have their phone number shoot off a text message or even pick up the phone and make some calls (some people still do this) te Read More