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Standard advertising rates aren’t often talked about because the standard isn’t so standard. A media group, for example, that buys spots or places ads for several clients can buy spots in bulk and negotiate for a lower rate or get more “freebies” or “values”. In effect, a brand can get more exposur Read More

How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out Read More

You know why we love Santa so much? Because he knows us. He knows each kid on his list and he knows when a kid has been naughty or nice. He rewards the nice so why shouldn’t you?
Know your customer. Know their birthdays, anniversaries ,when they made their first purchase, their favourite dish in y Read More

Here is part 2 of what advertising trends to expect in 2011. We wrote the first part yesterday which you can check out by clicking here.

What Advertising Trends to Expect in 2011: Interaction over reach

Traditional media such as TV, radio and print play on the number people they are able to Read More

Here are 5 Christmas advertising Ideas for Small Businesses you can use. Considering that Christmas is almost here, it might be a little hard for you to pull all these off. I apologize for posting late. But I encourage you to pick just one of these ideas and put it into practice...

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