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Deceptive SEO companies use 'black hat' or unethical techniques to get your site to the top of the search engine rankings. The techniques may work well in the short term and bring lots of traffic or great rankings. However, over time they won't produce good, lasting results — or worse — they may get you banned from search engines. And once penaliz Read More

Wouldn't it be helpful to know what topics publications would be covering throughout the year, so you could offer story ideas that would tie into those topics? The goal, of course, would be to get publicity for you or your business. Read More

It's great to be trusting. However, your responsibility to your company, your staff, your clients, and yourself is to be sure you've done what you can to protect what you've worked so hard to achieve. Being a business owner means being realistic and responsible. You don't want to have that responsibility thrust upon you as the result of the la Read More

One of the growing trends I've noticed is retailers such as Amazon, and manufacturers such HP, jumping on the green and blue bandwagon. They are making it easy for you to shop for Energy Star products. For instance, they are setting up dedicated websites just for green products. And since an educated consumer is more likely to buy green, they'r Read More

Whether you are a writer, web developer, graphic designer or virtual assistant; there are more and more online opportunities every day for freelancers who want to work from home—either full time or to supplement their existing income. Here is a list of 10 excellent online resources that you can use to start and operate a successful freelance care Read More

Recently I have participated in several “tweetchats.” They've helped me connect with others who have similar interests. Participating has increased my Twitter followers. I've even learned some new things from these chats that I can use in my business. I'd like to share my experiences so that you too can learn how to use tweetchats to network onl Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

undreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the way you use Twitter. If you use Twitter for marketing your small business, I sorted thru tons of apps to bring you the most helpful. Read More

Not every entrepreneur who starts and runs an online or offline business begins with a business plan, but it definitely helps to have one. If you're seeking funding from a venture capitalist, angel investor or other source of private capital then you will definitely need a comprehensive business plan that is well thought out and shows sound busin Read More

One lesson that all of us seem to be learning lately, is that nothing stays the same. Entire industries are changing. Here's another news flash: the Internet has changed the franchise industry — big time. Read More