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It's easy to feel overwhelmed about the economy. So much is beyond our control. When that uneasiness grabs me and paralysis sets in, escaping to the here and now often helps. And that's exactly why I appreciate the following advice from Warrilow, whose marketing suggestions for the next six months are really meant for companies that cater to our Read More

If you're in need of furniture, computers, printers, telephones, or office supplies for your business, don't assume you can get the best deal from a Circuit City or Office Depot store that is closing. The reason: "Closing our doors" prices may be higher than the sale prices of the same or better merchandise at other chain stores. This is pa Read More

Small businesses trying to plan their finances for 2009 are finding the process complicated not only by the recession, but by the uncertainty about what governments at all levels will be doing to either stimulate the economy or make up for lost tax revenue. Business owners are waiting to see how they might benefit under the stimulus plan that P Read More

Email marketing company Campaigner has been piecing together a series of email marketing tips called "100 Days to Grow Your Business." This has basically been a countdown of tips leading up to the holidays. What email marketing tactics do you use in your campaigns? Although designed for small business retailers, many of the email marketing ti Read More

Statistics show that small business hiring is at a standstill, but some companies are finding creative strategies to retain workers for the next upturn Read More

Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads there. Cluttered sites not only annoy the audience, they diminish ad effectiveness and ultimately do a disservice to the publisher, the advertiser and Read More

Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands. Search clickers exposed to display advertising were 22% more Read More

Small businesses are always searching for ways to differentiate themselves. But with fewer people out buying, some of the businesses are doing whatever they think will draw in customers. Holding special events also can be far less expensive than regular advertising. And in a slowing economy, advertising and marketing budgets typically get trim Read More

A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches. In the "travel and tourism" category, display advertising engendered a 274% lift on both paid and organic search. A 260% lift was seen on searches in realm of "health," while "personal Read More

Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued to their PCs. They can be a dream target for digital marketers, as long as those marketers understand Gen Xers' quirks. Read More