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Google has thrown another wrench at ad agencies and content creators! And while it can be annoying when Google starts changing things, it also leads to some great discussion. So let's take a look at the latest announcement: Google is building its own ad blocker.

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I know what you're thinking - B2B marketing? On a major holiday? Why don't I just toss budget dollars into the copyroom shredder? Unlike B2C marketing, it's a reasonably safe bet to assume that your audience isn't going to be at their computers on July 4th, and likely to be on a shorter work schedul Read More

A few decades ago, it would have been nearly impossible to imagine the smartphones that are now such a huge part of our lives. We might have guessed that phones would become more advanced, perhaps, as well other consumer appliances like televisions, radios and cameras - but to combine those feature Read More

You may have heard the phrase “crawl budget” or something similar floating around when discussing SEO and specifically how Google searches your site and makes decisions about how to rank your pages

We know that Google uses “bots” to scan your site and find more information about your c Read More

Facebook is a powerful platform for any marketer, a forum that can not only reach millions of people at any given moment, but one that allows you to narrow your audience to desirable potentials. So what gives? Your ads aren't making the mark you hoped they would, and you feel like you're barely a b Read More

Instagram. Twitter. Retargeting. Paid search. Facebook ads. Email marketing. LinkedIn articles. There’s a veritable buffet of marketing tactics that can feel downright overwhelming when launching your first digital marketing campaign. Everywhere you look, there’s a different success story and diffe Read More

Google thinks internal links are important: Where you link within your own website is an important part of the SEO formula because it shows what your site cares about, and where it tries to guide visitors. Too many internal links is cause for losses in page ranking these days, as Google doesn't like Read More

Think your feelings are deep and complex? They may actually be far more straightforward than we give them credit for. There are four emotional states that essentially drive every decision that we make as human beings - happy, sad, afraid/surprised, and angry/disgusted, according to a recent article Read More

Think about the emotions that arise when you hear phrases like this spoken to you - "I need to have a word with you" or being "We need to talk" - did your stomach drop just a little bit, thinking of the bosses' office, or a grade school principal? That's because one-way conversations are seldom the Read More

Google recently released a brand new feature for mobile Gmail users, and if you bring up Gmail on your phone to answer clients or team members quickly, you've probably noticed it: Gmail is trying to write your emails for you. Select any average email to read, and you will see several different pre- Read More