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There may have been a point in internet history where a single article could do it all, but the art - yes, the art - of the search has become so nuanced and responsive, a one-size-fits-all chunk of content will feel terribly outdated to a search-savvy customer. You need to consider search context a Read More

There is a part of the SEO process that isn't discussed quite as much as the other aspects – the Googlebot, or how Google scans sites for information used in page ranking. And while we love to talk about the value of content (important!) and tags (also important!), it's good to remember that this b Read More

Think with Google, a content research arm of the company, released a really interesting infographic-like breakdown of three basic goals for mobile marketing. Google loves mobile marketing, and since most people in the world spend more time online with phones than anything else, you need to have a mo Read More

When brands prepare to develop long-term evergreen content to help bring in organic traffic, they face a frequent problem: A lack of ideas. Because evergreen pieces need to be as unique and focused as possible, many companies look around and find that the obvious topics have already been covered. In Read More

Facebook videos! They get results, sometimes they engage even better than a great photo, and brands are highly encouraged to try them out – especially if you have some strong video concepts elsewhere that can be adapted to Facebook. There's only one significant catch: You only have a few seconds to Read More

Finding great Instagram content a few times is easy: Finding great Instagram content consistently, over the long term, can be very challenging. That's why we love to explore new ways of using Instagram and finding the best subjects for pics and video – to keep the interesting content coming.

But Read More

In the past year or so, if you searched for specific celebrities, sports teams, movies, landmarks or important organizations, your Google searches would do something interesting: They would include a social media post directly from that brand, at the top of the SERP where everyone could see it.

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Evergreen content is now – thankfully – a part of most content portfolios: We all have those pieces that are designed to stick around in the years to come, talking about perennial issues that never get very old. The problem is that this content isn't always exciting. It doesn't cover the latest tre Read More

There might come a point in your business when social media starts to feel....tired. You've already shared the latest joke, the last big event, the newest "please pay attention" photo. You and your followers are tired of contests, blog links, and random platitudes. You're not sure that the content Read More

We've discussed molding your content to fit what your readers want, as opposed to what you think they may want, but what about headlines? These ultra-important handfuls of words are the difference between enthusiastic engagement and bounce-ridden obscurity, but they still persistently get the "after Read More