BizSugar.com › Social Media › Top Facebook Headlines that Elevate User Engagement

We've discussed molding your content to fit what your readers want, as opposed to what you think they may want, but what about headlines? These ultra-important handfuls of words are the difference between enthusiastic engagement and bounce-ridden obscurity, but they still persistently get the "afterthought" treatment. Your best content will begin - both literally and figuratively - with a headline, so doesn't it deserve at least as much attention as the paragraphs that follow? We certainly think so, and with Facebook engagement enduring as a powerful force in B2B, a little crash course in effective Facebook headlines is particularly timely.