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As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads. The platform is meant to send the message to marketers that display advertising isn't just for the big companies, anymore. Yahoo! My Display Ads offers an easy, affordable way t Read More

Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn't help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promotin Read More

Drums are currently rolling for Google as everyone sits and waits with uncertainty for their third quarter financial results to be revealed tomorrow. No one knows which way Google's stocks will be headed although we have witnessed a stock drop of 45%. Read More

Google just wants to have fun—despite the economic downturn. The beta version of Adsense for Games is now available for the integration of video ads into online social games. The opportunities of reaching more customers and placing relevant ads to reach the right audiences are expanding to this new medium. Read More

YouTube Insight as we know, provides detailed statistics about the videos that you upload allowing you to see how often your videos are viewed in the different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. Today, YouTube Insight has gotten slightly better. And just as Google Read More

IKEA promotes its new campaign dubbed 'Come into the Closet' by welcoming users into their website which looks like a video but functions as an online catalogue at the same time. The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with sur Read More

NYTimes.com is getting more social and is doing so by introducing a new service called TimesPeople, as an effort to enhance the reach of its content and expand its services to a broader audience. Read More

An interesting study involving notable Fortune 500 companies brought about a singular discovery which revealed that a full third of the companies studied have deliberately purchased website domains with a slightly different intent to that of providing a positive image. Read More

The West Wing's creator, Aaron Sorkin, thinks not.Today, the social network monster has surpassed its main competitor MySpace, which currently has 117.6 million visitors compared to Facebook's 132.1 million unique visitors. It ranks 5th place amongst all websites in terms of world traffic.Given these facts, Sorkin had a good reason to come up with Read More

I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point. Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details Read More