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A medical crisis is the most common event emergency but most organizers, planners and producers don’t have a plan. How do you protect your clients, attendees and organization? How do you handle medical emergencies at your events? Read More

To get key information sometimes you need to pick someone’s brain. For painless brain hacking use the “Tell Me Like I’m Stupid” strategy. Here's how you to hack inside information and have a better idea what to do with it. Read More

Successful marketing has a lot in common with gourmet cooking, Frisbee tossing and satisfying sex. They aren’t difficult – we just make them that way. If you dread marketing you aren’t doing it right. Here’s how to enjoy it and do it more often. Read More

Your customers, clients and employees are confused and frustrated. Your messages and marketing are about as clear as mud. It’s time to clean up your act. Here are 4 effective ways to boost communication and maximize marketing. Read More

Customers, dealers and franchisees are the toughest audiences of all. There is money on the line and they can smell BS from a mile away. You can’t use the same strategy, content or experiences you use with employees. Here’s how to communicate with them and get results. Read More

Pub or bar crawls are accepted parts of many events and meetings. A killer crawl will become a legend that’s remembered for years. Or it’s remembered as a major catastrophe that really sucked. Here’s how to plan a pub or bar crawl that will go down in history. Read More

How do you rate on the Freak Out Index? It’s good to be decisive and super-organized, but where’s the line? Here’s how you can control yourself and not go crazy at an event. Read More

Creativity is one of our main products. We are only as good as THE NEXT GREAT IDEA. Here’s how to keep your creativity flowing and not just repeat yourself?
http://www.ideagroupatlanta.com/new-bold-creative-ideas-walk-wild-side/
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You could be limiting your success if you don’t know if your company is process-driven or event-driven? But don’t hyperventilate if you’re not sure. Here’s how to make your events into effective processes – and your processes into dynamic events. Read More

A successful event has to be more than a name, place and a date. Your event needs to be a brand that people trust and believe in. You don’t become a brand by slapping a logo on every available surface or person. Here’s how to turn your event into a brand. Read More