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How much do copywriters charge?

This is a question many first-time clients ask. As with any product or service, most people like to know a price upfront. Shouldn’t there be a general market price for website, brochure, blog, or email content? Any astute business that properly manages its overhea Read More

Which technology ‘assembled all man on one great place, whence they can see everything that is done and hear everything that is said and judge of every policy that is pursued at the very moment when these events take place’?

Which technology ushered in ‘a new organisation of society – a state of Read More

It doesn’t take much these days to fall foul of public hostility – more often than not on the basis of rumour and gossip rather than concrete fact. Read More

All too often we see corporate advertisers in the headlines over their latest ‘offensive’ ad.

This time Unilever-owned Dove has found itself in the crosshairs of anti-racist campaigners. Read More

How do we know what constitutes a good advertisement? Who can make such a decision and how?

Advertising is usually set among the creative industries and as such it is situated among the arts. University courses in advertising are arts rather than science courses. This schism provides us with so Read More

Technology is great, when it can be understood properly. The problem is, few really get it. We hear the idiotic hyperbole of the digital revolution telling us that everything will change and robots will eat our mothers. But tech doesn’t work like that. The question we must keep asking ourselves is; Read More

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs).

This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business leaders still tend to think o Read More

Are high click-through rates really the Holy Grail of online advertising success? While the numbers are important, do they mean everything? Read More

We’ve all heard the riddle: If a tree falls in the forest and nobody is around to hear, does it make a sound? Well, it’s the same for any business that wants to be found online. You may have a website, but can people see it? And if people can’t see it, what exactly do you have to do to be seen? Read More

Like it or not, your online presence does matter, as it is now the first point of contact for most people. Every single message is an opportunity to communicate with potential customers. Read More