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Monday and Tuesday of this week I attended SearchLove Boston, and experienced two days of great speakers, topics, and attendees. There were 19 presentations over 2 days and when I wasn't typing notes I was live-tweeting the event (#BZatSearchLove).

The SlideShares for the presentations can be fo Read More

Retailers can apply competitive pricing analytics to existing data and ultimately increase profit. Industry Insights' Gilon Miller explains how. Read More

The Boston Marathon bombings reminded Americans that even the best security strategies can't prevent everything. Industry Insights' David Cullen explains why. Read More

Abercrombie and Fitch's CEO Mike Jeffries has been slammed for his harsh fat comments. However, Industry Insights' Joe Keenan explains the marketing strategy behind it. Read More

Companies need to use a risk-based approach in order to effectively optimize the global supply chain. Industry Insights' Matthew Littlefield explains how. Read More

As new marketing technologies are created, businesses are given opportunities to make their marketing systems better. These technologies can help you build a complete marketing system that comprehensively covers all your marketing bases, such as lead generation and follow-up.

The following is ju Read More

We all know creative marketing copy and great deals are big factors in successful online lead gen, but understanding the latest design trends and how to use them to present your message cannot be overlooked. Using a stale design aesthetic in a marketing email, advertisement, or on your website can Read More

J.C. Penney's "fair and square" saga taught retailers three very valuable business lessons. Industry Insights' Joe Keenan explains what these lessons are. Read More

Consumers are turning to comparison shopping engines before they make a purchasing decision. Industry Insights' Gilon Miller explains more on this retail trend. Read More

Sarah, who is celebrating her five-year anniversary at BuyerZone, is no stranger to About Leads. Last year, she schooled us all on how to have a proper conversion test strategy. In this post, however, she'll be dropping some knowledge on the B2B industry.

In recent years, the B2B industry has un Read More