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Despite all of its recent popularity, entrepreneurship is not the typical path. When you decide to go it alone, there will always be people that will tell you you’re crazy, that you’ll fail and lose everything, and that you should just go and get a normal job and stop making things difficult for yo Read More

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines. Read More

As it’s portrayed in the media, venture capital, startups, and entrepreneurship are all about glitz, glamour, and overnight riches. Because of this, and because of the size of some of the checks that venture capitalists might turn over to entrepreneurs, many new entrepreneurs operate under the misg Read More

Three, five maybe fifteen years ago, you were a hot entrepreneur in the consumer, fashion or tech space. You were the cool startup, the one getting tons of attention, calls from VCs and interview requests. You were growing rapidly and could do no wrong. Things have started to slide. Now the fresh-f Read More

Valuing customers, trusting employees and staying focused on the vision are what we should be doing, or at least resume doing. Read More

Advertising on social media has proven to be a lot more cost-efficient than placing ads through traditional media. It could be more effective, too.
But that doesn’t mean you should abandon the power of the traditional media. Instead, you can take advantage of your local media and other outlets by Read More

Many young entrepreneurs are programmed to think that getting an enormous payday from a VC is the only way to move their startup forward, and they choose to focus on the dollar signs instead of building a company that can last and thrive within its means.
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Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot. Read More

How perfectionism is damaging to entrepreneurs and how they can escape hurting their small businesses or startups by using perfectionism as a means of procrastinating. Read More

In a world of Excel spreadsheets and online tools, we take a lot of calculations for granted. Take breakeven analysis. You’ve probably heard of it. Maybe even used the term before, or said: “At what point do we break even?” But because you may not entirely understand the math — and because understa Read More