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PR is an important channel to get the word out about your startup. It not only is a way to get more customers, but it is also important for recruiting, business development, fundraising and your overall company morale.

Although it can be a difficult channel to crack initially if you decide to do Read More

We all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.

Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does. Read More

In business school we’re shown case studies about Apple, Starbucks, and those other big guys – but the idea that their marketing methods are "best" is the biggest lie in business.

Just because it works for them doesn’t mean it will work for the rest of us who work at small or medium sized busine Read More

Most guerrilla marketing by nature is small in scale, but it’s the shared links, laughs and likes that will make the campaign a big success. Read More

As an entrepreneur, you may at some point consider getting a business partner or co-founder. Maybe you miss working with a larger team that complements your skills, or perhaps you are trying to broaden your market or expand your clientele. Whatever your motive, you should know that business partner Read More

The human mind is an amazing instrument, but it certainly has its quirks and flaws.

The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

Thes Read More

When you are running a small business, things like balance sheets and long-term planning often take a back seat to the daily needs of your customers.

As a result, many small business owners do not have a firm grasp on their financials.

Strong accounting records are important for any dealing Read More

Some of the biggest mistakes that new entrepreneurs make are mistakes that, if they’re honest, they know they’re making while they’re making them but they just feel so busy and over-whelmed that things slip through the cracks. Other super common mistakes, however, are made completely accidentally, Read More

Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now. Read More

You've got a great idea for a new company or product. You're getting ready to launch. You've even come up with a catchy name that everyone says is terrific. You're ready to roll.

Whoa! Before you print up a bunch of business cards or make signs to hang outside your new small business, be sure to Read More