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Regardless of what we sell, there will always be negotiations with clients, vendors and even strategic partners. For many of us it can be overwhelming; how much information do we share and what do we hold onto when negotiating the best price, an upgrade or an earlier delivery date? Read More

SlideShare is to presentations what YouTube is to videos and they boast, “70 million professionals trust SlideShare to learn about any topic quickly from subject matter experts”. According to Kissmetrics, Slideshare gets 60 million visits every month and has an Alexa Rank of 174. Read More

Who is the best fit for your business? If you don’t know them inside and out, your Marketing isn’t as effective as it could be. Read More

"If you build it they will come." This is true in marketing too. But first you must build it - and that is a process! Read More

Why being too busy is a dangerous excuse for not marketing your small business. It can be a trap that could literally kill your business. Read More

Every business owner knows the higher you appear on the page in a Google search, the better your chances of getting found by customers, thereby increasing sales. The question is, how do you get a high ranking? Read More

Google Trends: “Top Charts” is a real-time list of the topics that are currently trending (referenced the most in bogs, articles, video, etc.) or being searched the most on Google. These charts can help you find real-time, relevant topics for blogs and social media posts. Read More

What’s the secret to creating marketing content that people want to share? It’s simple: you need to move your audience. Inspire them. Excite them. Or even outrage them. But DO something that separates you from the masses and gets your audience to feel something or to belong to something, like REI Read More

Thanksgiving means Black Friday deals for many. But let's not forget small business owners and how they impact our society and our economy. This Thanksgiving, give thanks to small business! Read More

Market research is crucial to any successful business. But a lot of small business owners avoid it because they think it’s complicated or outrageously expensive. But there things you can do yourself to research your customers’ behavior, your competition, and your business that can improve your RO Read More