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Edible gifts are popular gift items throughout the year and especially during the holidays. One reason they are so popular is that everyone eats! It's hard to go wrong with an edible gift.

However, many edible gifts have a downside as far as a business owner is concerned. They are perishable. T Read More

I recently read an article about customer retention for B2B marketers that I thought was really good. It broke down the sales and service process into a simple 5-step strategy that I think any business can benefit from - especially ones that don't enjoy selling.

I think by implementing the first Read More

For many artisans, Etsy is a much easier and cheaper alternative to building online stores or opening retail shops of their own. You can sell all sorts of items as long as they are handmade by you or vintage pieces at least 20 years old. This includes things like candles, jewelry, music, plants and Read More

Websites are important for any small business, especially home-based business that can't attract customers through a storefront. However, if you are just launching a start-up, a website is probably not the first thing on your mind - especially if you have no idea how to make one.

There are lots Read More

When I hear "chocolate store", I automatically think Sees Candy and Valentine's Day, but chocolate has come a long way. It's moved outside the chocolate box and is creating new customer experiences - similar to those of coffee or wine.

Owner of ChocMo ventured outside the chocolate business to g Read More

If you have a computer, a printer, internet access and Microsoft Office software, you can easily print your own business cards (minus the cost of card stock and printer ink of course). Just follow these 3 steps... Read More

Farmers markets can be a great low-cost way to introduce your homemade or home grown products to the market and get valuable feedback from consumers at the same time.

Getting started can be as simple as finding out where your local market with an online directory like Local Harvest or the USDA A Read More

If you are a customer, you generally want to see what you're getting before you buy it. Right?

So if you're a landscaper, how do you let potential customers "see before they buy" so you can win more landscaping jobs?

Landscaping companies usually don't have retail shops that prospects can vis Read More

Networking is not about selling products or services, but about selling yourself. When you are authentically "being yourself", it's easier for others to connect with you, like you and trust you. This is where a networking is most successful.

Make your networking activities actually FUN. Here's h Read More

Today's market is flooded with retailers. If you are not selling your own unique products, you may be finding it difficult to compete with other retailers who are selling the same products as you.

So what do you do?

One way that some businesses are eliminating their competition is by creating Read More