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Content marketing requires thoughtful strategy and planning, but when it’s done right, it’s dollar for dollar the most cost-effective way to generate new leads and gain loyal customers. Here are some tips for creating that magical mix of content that delivers great ROI. Read More

The Internet of Things (IoT) is taking the tech, marketing and data industries by storm, offering access to hoards of new, real-time consumer data from smart devices. Here’s what you need to know about the IoT and how it’s shaking up the digital landscape.
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From superheroes to zombies to Japanese manga, comic books are incredibly popular right now. Learn about a few of the design elements that are needed to create amazing art and a successful series. Read More

Choosing a software stack is a crucial business decision. There are many reasons you may choose one stack over another—compatibility, scalability, your engineering team’s skill sets, and more. The bottom line? Thinking ahead. Here are some questions to ask yourself when selecting a software stack. Read More

When you think of mobile apps, you’re probably thinking of native apps. But there are other ways to develop for mobile: web apps, and hybrid apps. Each varies with flexibility and functionality, so which approach is right for you? Read More

The hybrid mobile app bridges the gap between the performance of a native app and the ease of development of a web app. On the leading edge of this technology is Facebook’s React Native user interface (UI) framework, a powerful JavaScript library that’s upping the ante for hybrid mobile apps. Read More

Anywhere from 70 to 90 percent of your customers are on social media. And what they're saying about your brand can have a big impact on your business. See the five core elements to handling social customer support the right way.
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The digital world moves fast. And keeping up with the latest buzzwords isn't easy. Get a crash course on a few of the latest (and most confusing) interactive design terms.
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Thinking about building an app for your business and wondering where to start? You hear about iOS and Android but less about Hybrid mobile apps. Hybrid mobile apps fall in the middle of the spectrum of native apps and web apps, giving this approach a few clear advantages. Here are the pros and co Read More

Typically, when we talk about the structure of websites or mobile apps, we break things down into front-end and back-end development. The back end is like the engine that powers a site—and server-side scripts make it all run. Here’s a look at these dynamic programming languages and a few of their m Read More