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Just when I thought last week was going to be another typical week, early Wednesday morning I was given tickets to watch a very thought provoking interview with social media sensation and author of The Thank You Economy, Gary Vaynerchuk. With over 865,000 Twitter followers, a million dollar busines Read More

Recognizing the rise in digital marketing, HSMAI Los Angeles organized an eye opening March luncheon that introduced local hoteliers to 21st century marketing tactics. The informative event focused on the new culture of media and featured a remarkable panel of distinguished speakers from a number o Read More

Gogobot is a social trip planning website that integrates travel information with the best of social networking, making the destination discovery experience simple and fun. Utilizing popular social media platforms Facebook and Twitter, this travel friendly site is a one stop spot to get all the adv Read More

I’m not here to talk about writing a blog, but instead to discuss the importance of outreach. Blogger outreach, better known as the PR side of social media, involves creating, building and maintaining relationships with the most influential bloggers within your industry. You may not be aware of it, Read More

Google has recently made some changes to their search engine that will affect 12% of all search queries. This is a pretty significant change that is affecting both small and large businesses in the ongoing battle to reach the top of the search results page. The goal is to raise the quality of conte Read More

Tripadvisor the world’s largest online travel agent recently conducted a survey that revealed some interesting information and reinforced the direction that social media is taking for hotels. This was their first annual survey and they asked questions to more than 1000 U.S accommodation, hoteliers, Read More

In an effort to continuously bring users more relevant, customized search results, Google just launched a number of major changes to Social Search. Through the integration of popular social networks Quora, Flickr and Twitter, Google search results will now feature an intermix of information shared Read More

In January, Foursquare released an infographic that quickly circulated around social circles throughout the Internet. This informative piece of art cleverly displayed the company’s tremendous growth with specific details on check-in rates, consumer usage and unique Foursquare hot spots.

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If there is one thing that I have heard over and over since social media was accepted as a viable medium for marketing is how do you measure the ROI? That was the million dollar question that was driving both marketers and businesses crazy and for good reason. Read More

Barcodes have been taking on a more important role since the introduction of smart phones. They can be used in a number of different ways and there’s virtually no limit to how and what information can be shared. They have great uses for the hotel industry and the future of the hospitality industry. Read More