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You’ll want to bring your A game when starting or continuing to build your business on the web so naturally losing track or consistency with anything is never good. However, there are certain things that you create and track online that hold more value over other aspects. So taking your eye off of Read More

The home page of our website now assumes more responsibilities than ever. With the ability to continue to add more and more features in the sidebars and the top and bottom parts of our home page, we need to realize what must be there and what we can get rid of. Otherwise, you run the risk of having Read More

A couple of weeks ago I wrote an article called “How to successfully have multiple people run a social media account“, and I thought today’s topic would be a good follow-up to that article. As small business owners we understand the importance of being on social media, but with being responsible fo Read More

One of the best things about the social web is all of the different ways we can share information and connect with interesting people. Building a web presence is more about being cooperative than it is about being competitors, it’s better to network and build business partnerships then it is to go Read More

Everyone understands that we need to be producing content in this day and age of the web and when that content is successful you can begin to see opportunities to make money from it. However, there needs to be the right balance between content and the money-making tactics you put into motion. If do Read More

The best part about writing a new blog post is what happens after it is published-reading the thoughts and points of views of others. The worst thing you, as a content producer, can do is overlook the comment section of your blog because this is where most of your new readers become long term fans Read More

There are many things that we can do online to get the word out about our blog to build our audience. However, we can sometimes make the mistake of dismissing or overlooking the simpler things in favor of the more common audience gaining tactics that happen after your new post is published; like co Read More

There are many different types of customers you can have with your business ranging from the random one time buyer to the long-term loyal customer. These types of customers will determine what your overall brand story is. The customer takes many things into consideration when buying, from the price Read More

There are so many ways to go about social media and a lot of focus goes towards gaining new friends, followers, and connections. However, more attention should be paid to those who are currently involved in your brand and those who are already true advocates. Just like a current loyal customer is w Read More

Don’t let the audience size fool you. Even though Twitter only has 175 million registered users compared to Facebook’s 600 million plus registered users there’s still plenty of opportunity here to create a loyal following for your business. Too many times we see individuals and companies jump onto Read More