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In a past blog entry I did a while back, I mentioned that social media can be used for customer service, along with a few other things, instead of the reason that most businesses will join a social media network which is for generating leads. We are seeing more companies willing to use social media Read More

Now I know that not every customer is the same and each have their own set of credentials that they go through when making a purchase, but one thing is for sure that we are dealing with more different customers than we were ten years ago and it is a good thing. No longer can companies push their me Read More

Even though I find it hard to believe that a company going forward into 2011 would not be willing to participate in social media, I guess there will always be a few still on the fence waiting to dive in. Here is what companies are missing by not using social media Read More

It takes more than just being at the social media party for people to take notice and care about what you are saying. To me social media success relies on the three C’s. Read More

If a customer left and didn’t make a point to tell you why it’s probably because their reason fell into the more commonly known departures. Read More

I have listed a few social media websites that I feel we should all keep an eye on for the year of 2011. Read More

As a content producer there is nothing better to see then your hard work being enjoyed by others. Whether that comes in the form of comments, retweets, or likes on Facebook, it’s just satisfying to know that your information is spreading and people are taking notice. However, not all content spread Read More

For many of us that blog we have a certain structure that we like to follow with our blogging. Usually it is focused on one topic of interest and produced in the format that is most comfortable to us whether that’s text, video, or audio. But at times it is necessary to shake things up and provide t Read More

We hear all the time how important it is to be blogging and all the benefits that go with it from being search engine friendly to building creditability with your customers, but your blog will only go as far as you let it. To get the most out of your blog you need to do more then just write and pos Read More

Social media is meant for one main thing above all else, to have conversations with other people. Even though we all use social media to meet our many different objectives like customer service or lead generation, in the end what drives everything to success is the conversations we have with certai Read More