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In less than two weeks, the brand-new mobile game of the Nintendo franchise has gone from an experiment to a social phenomenon, to a business case. A story that every retail brand should listen carefully. Read More

Mobile commerce already makes up 34% of all e-commerce transactions around the world, and it is destined to disrupt the retail industry. How are you going to keep up? Read More

“2016 will be the year of conversational commerce.” With these very words Chris Messina, Developer Experience Lead at Uber, introduced in 2015 the idea of conversational commerce as the main trend of customer-facing apps. Today, with the chatbot mania in full swing, it is time to review this topic. Read More

Why is customer loyalty so important? We now know that it costs six times more to acquire a new client than to retain an existing one. It is not only about money, though. The way you build and manage loyalty will ultimately uphold the success of your business strategy in the long term. Read More

One of the fastest ways to learn what is going on in the tech world is to read Mary Meeker’s The 2016 Internet Trends Report comes in the form of a 213 slides presentation, covering a wide range of topics from the eternal battle between iOS and Android to the emergence of new markets and customers. Read More

As usual, Apple’s developers’ conference arrives few weeks after the Google I/O, renewing the eternal rivalry for the heart (and wallet) of the customers. How did it go? Did Cupertino overshadow Mountain View? Here’s everything you need to know about the WWDC 2016. Read More

What is the most relevant contribution of mobile technology in the everyday life? We live in constant connection, in a world that unravels online and offline at the same time. The evolution of customer behaviors leads to the disruption of business. Read More

How can you overcome the challenges of your digital transformation? How can you engage and monetize your customers? How can you deliver amazing, meaningful experiences any time, on any device? Now you have a new powerful (free) ebook that'll help you find your way, The Mobile Engagement Playbook. Read More

You may think that the mobile wave is already gone but what we see now are only the first signs of a revolution that will completely disrupt the retail customer experience. Read More

Let’s face it, your app is not alone: there are now more than 2 million mobile apps available for Android, and more than 1.5 million in the Apple Store. What makes an app successful is how you can plan and execute a mobile app marketing strategy to engage and monetize customers. Read More