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Is doing marketing like a trip to Hell's Kitchen? Then you aren't doing it right. If the opportunity is lost before your message reaches the customer - you're making it too difficult. You can simplify the process and build results. Bon appetit Read More

The economy is beginning to recover. Will you be caught with your business pants down? Here’s what you need to do to develop your own sales and marketing recovery strategy. Do it now! By the time you read about it in USA Today it will be too late Read More

Is Facebook a warm social community or a cold marketing machine? If you market on social media sites or plan to - you need to know. Here's how Facebook and social media are changing, what it means to your business and your private information. Do you sell or run Read More

For the past 40 years Sesame Street has taught generations of adults to learn, think and how to react to marketing. And it's generated close to a billion dollars in revenue. Here's how you can use their strategy & techniques to generate results for your business. Big Bird & Kermit play hardball Read More

Where did it all go wrong? The project is a mutated mess and the opportunity is lost. That's Scope Creep the #1 reason projects, initiatives, marketing & events don't meet expectations and objectives. Here's why scope creep happens, how to prevent it and get the results you need. Change management plus Read More

Getting the business is only the beginning - you have to be paid. Sometimes it's tough collecting from good clients and it can be a battle collecting from bad ones. Here's how to get paid on time, pr Read More

Leno, Letterman & O'Brien are masters of pitching and selling ideas. It doesn't matter of you’re the president, CEO, CMO, manager, salesperson or applying for a job, your success depends on getting the right people to understand and buy your ideas. Here's how you can become a headliner in your career. Read More

What do you do if it doesn't work? What's your Plan B if your marketing, sales, strategic plan or your career tanks? You can't wait and figure it out when it happens. Here's how to decide when to when to change and how to develop your Plan B. It's better than being a deer in the headlights. Read More

What did Steve Jobs do to be named “CEO of the Decade?” You can steal what he does best - create teams employees fight to join, lead through passion and energy and communicate in the simplest terms. Here’s how you can become the next big leader. Wouldn’t you like to be the “CEO of the Next Decade?” Read More

Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator or even deliver the highest value if you are different. Here's how to learn from Lady Gaga - the most inspired marketer of 2010. Forget the core benefits and reduce the comparable, acceptable choices to - you. Read More