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If your small business markets products or services to other businesses, you may want to consider boosting your marketing budget for 2013 if you haven’t already. A new survey from BtoB Online found that nearly half of B2B companies are increasing their marketing spending for this year.
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Are you trying to decide among several suppliers for your small business? To make the decision easier, try tapping into the “10 Cs” model of evaluating suppliers. Originally developed by Ray Carter of DPSS Consultants, the 10 Cs are widely used by companies in all industries. Here’s what they invol Read More

Surveys have shown that luxury consumers spend more time and money online than the average consumer. No wonder, then, that marketers of luxury products and services are expanding their focus on digital marketing in 2013.
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It may not be a surprise, but Gen Y is leading the way when it comes to adoption of smartphones and smartphone and tablet apps, eMarketer reports. A study by Forrester, cited in eMarketer, found that consumers aged 24 to 32 are the most likely to own smartphones. Ninety-seven percent of Gen Y consu Read More

Are your email marketing messages optimized for mobile? They’d better be. According to the latest Return Path global bi-annual mobile email report, 37 percent of U.S. respondents surveyed now open their email on mobile devices, compared with the 30 percent opening them through webmail in a browser. Read More

While mobile payments and m-commerce have generated a lot of buzz in the media recently, both have been slow to take off and still comprise a very small percentage of payments and sales in the U.S. However, that may soon change, as two separate studies by Forrester reported in MediaPost project tha Read More

How does your small business’s marketing budget for 2013 compare to that of your competitors? A new survey by StrongMail has some insights. Overall, businesses are bullish on marketing for 2013, with a total of 89 percent saying they will either increase or maintain their level of marketing spendin Read More

There’s no question that consumer and business use of tablet computers is growing by leaps and bounds. The recent holiday shopping season put millions more tablets into consumers’ hands. Meanwhile, a recent report by Gartner notes that businesses are buying fewer PCs and instead turning to tablet c Read More

What does 2013 hold in store for your employees and your business? According to the 2013 Workforce/Workplace Forecast from The Herman Group, 2013 will look much like 2012, with most employers adopting a “wait-and-see” approach to hiring and U.S. unemployment remaining above 7 percent for the year. Read More

As you prepare your small business for greater success in the coming year, be sure to take a look through trendspotting company JWT’s list of 100 Things to Watch for 2013. While you’ll want to peruse the whole list at leisure, here are a few that stood out to us as of interest to business owners:
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