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Whether your business is embracing social media to grow your customer base, or whether your employees are Facebooking on their work computers, social media is becoming an integral part of more and more small business workplaces. But few companies are taking the crucial steps to keep their networks Read More

Online or off, it seems users still get most of their information about their local communities via newspapers, according to a study from the Pew Research Center, the Pew Internet & American Life Project and the John S. and James L. Knight Foundation. That means, for small business owners seeking t Read More

How is your small business tackling the ongoing recession? Are you hoping for a government bailout, taking a wait-and-see approach, or taking matters into your own hands? Lynn Sarkany (shown here), a professor of Marketing and Public Relations and the founder of Market Finders, a full-service marke Read More

Are you worried that employees’ online practices are putting your company data at risk? Breathe a sigh of relief: According to new research from Internet security service company Webroot, the first, 95 percent of workers say they respect the importance of their employer’s measures for protecting th Read More

If your company has been classifying workers as independent contractors when they should really be classified as employees, good news: The Internal Revenue Service is offering a program that will allow you to reclassify workers and pay just a small amount to cover past payroll taxes—instead of the Read More

Are you marketing to women? Then take note: A surprising new study by the Boston Consulting Group and reported in Marketing Daily found that women are more worried about their financial situation today than they were even at the height (or should I say depths?) of the Great Recession.
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Does your company market to consumers using mobile devices? Have you developed or are you getting ready to develop mobile apps for your business? Then you’ll want to know some surprising news about which mobile platform is taking the lead with consumers. Surprise: It’s not the iPhone.
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Last year free shipping took on greater importance than ever for ecommerce websites. With price issues foremost on consumers’ minds last holiday season and again this year, many shoppers won’t even consider buying from a site that doesn’t offer free shipping (I know – I’m one of them). In fact, one Read More

As a fitness devotee, I’m always on the lookout for new ways to mix up my workout. And while this may surprise you, I’ve found one of the best ways to work in some new activity is when I’m traveling. Now, Reuters reports that more hotels are getting in on this game by offering guests a wider variet Read More

Do you use incentive programs to motivate your staff? Although incentives are often used for in-house sales teams, a new study from Staples Advantage shows that all kinds of employees value rewards programs and that they can be effective tools.
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