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Cause-based or socially responsible marketing has been a hot trend for some time now. The practice of affiliating your business or your products with a “cause,” such as fighting breast cancer or helping hungry children in Africa, can garner attention, customers and sales…or it can backfire.
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Americans are getting older—that’s no surprise. But while seniors can be a booming market for some businesses, for others, they’re creating new workplace issues. Nearly 10 million adult children over the age of 50 care for their aging parents (that’s one-fourth of all adult children), according to Read More

Are you marketing to customers on tablet computers? Should you be? A new study from the Pew Internet & American Life Project shows that while tablet owners are still a small percentage of the population, their numbers are growing.
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What U.S. cities are poised to grow and prosper in the next decade? That’s the question the site NewGeography.com set out to answer when it partnered with the Praxis Strategy Group to come up with its ranking of the next “boom towns” in the U.S.
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Does your business rely on “knowledge workers”—white-collar employees who work with data, words or information all day? If so, your staff may be suffering from greater-than-average stress on the job, which could be hurting your company’s productivity and putting its future at risk.
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For small business owners—especially sole proprietors, freelancers or people with ongoing health issues—one aspect of the sweeping health insurance reform legislation passed in 2010 was very promising: The bill called for states to create health insurance exchanges that would make it easier for peo Read More

Are you addicted to Facebook? Surgically attached to your iPhone? Can’t go 20 minutes without tweeting? If so, it might be time for some “digital detox.”
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Are you using an iPad in your small business? If not, maybe it’s time to consider doing so. BusinessNewsDaily recently reported on how iPads are becoming a common tech tool for all kinds and sizes of companies. Here are some of the ways businesses large and small are using iPads:
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Small business owners’ access to capital is still being squeezed, it seems. Entrepreneurs’ ability to get credit when they need it is easing somewhat, but is still in decline compared to pre-recession levels of access to credit, according to the most recent Wells Fargo/Gallup Small Business Index s Read More

Are you using virtual trade shows or other virtual events to market your business? Then there’s some interesting new research you should know about.
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