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For best results, use your business plan to set milestones, tasks, performance measurements, and numbers to track. Then get the people together once a month (or so) to review results. And management follows. Accountability follows. http://bit.ly/1NJBCtm
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From identifying your target customer to creating your logo and optimizing your website for search engine traffic, the checklist will walk you through the most important steps in branding (or rebranding) your business.

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Many, if not all, companies deal with employee burnout. When employees feel burnt out and under-appreciated, then productivity and revenue of the company decreases. Are you worried an employee’s flame is sputtering? Here are the most common signs of a burnt out employee.
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A great credit score is like an all-access pass to your financial dreams. But if your score is not so great? You’re still sitting in the nosebleeds, desperate for a better financial position. Read More

Maternova is an online marketplace for low-cost but vital obstetric tools; you might think of it as the Amazon.com for childbirth-related medical supplies. The business model is innovative and unique, and the business itself serves as a fantastic ‘how to’ example for entrepreneurs. Read More

Personal and financial freedoms are two selling points that may have convinced you to become a small business owner. However, with that freedom comes obligation to employees (and possibly family members) who look to you to provide them with financial security.
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From Palo Alto Software founder Tim Berry: My favorite quote on business planning is when former president Dwight D. Eisenhower said: “The plan is useless; but planning is essential.” Read More

This week, we hear from Alex Blumberg from Gimlet Media and the Startup Podcast in our new Bcast Bytes segment. Peter and Jonathan talked to Levi King from Creditera about why your business credit matters, and we share a few of our favorite subscription services.

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From Palo Alto Software CEO Sabrina Parsons: I’m often asked by entrepreneurs how to best present to investors, and how to deal with all of their questions. A big fear that most people have before they pitch to an investor is about getting a question they don’t have the answer to. They want to know Read More

Most of us believe that these days, digital marketing is the only way to get results. While this may be true for a specific target market, some of the best marketing ideas happen offline. The best marketing strategies are those that combine both online and offline ideas seamlessly. Read More