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"On the other hand, social media marketing is also still a very young discipline, and a rapidly changing one, which means that as a whole it is one of the hardest channels to consistently get right." Read More
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"One of the key places where restaurants waste money is in overbooking employees. So take a look at your shifts: Does the number of staff members suit the amount of business?" Read More
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While you and I may not be looking to start a massive company that generates enough revenue to support a small country, there are important lessons that we can learn from the way they do business and how they operate.
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What are the 7 key financial metrics you need to be tracking?

-Cash flow
-Accounts payable
-Accounts receivable
-Direct costs
-Operating margin
-Net Profit
-Cash Burn Rate

What do you track? Is there anything you'd add to the list?  Read More
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This week on Bplans, we gave readers a dose of inspiration, as well as useful tools to help run a business. Read More
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"Cash is critical to running a business. Without money in your bank account, you can’t pay your bills, buy more inventory, or expand your business." Read More
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"In this article I will take you beyond the traditional funding sources and show you that it is possible to fund your idea by operating a successful side business" Read More
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There are many elements to customer segmentation, and Google and Facebook can be used for understanding demographics, geography, and interests. Do you use Google or Facebook to help understand your target market, or build your user persona? Read More
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Every nonprofit, no matter how well staffed, could use more marketing resources. And there are never enough hours in the day to accomplish every task on the marketing to-do list.
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"Let's acknowledge the elephant in the room: Most business owners understand the need for job descriptions, yet there are many currently operating without these oh-so-so important documents." Read More
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