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Local advertisers are set to spend 81% more on promotions than media-based advertising this year, according to a new study by Borrell Associates. The report forecasts that growth in digital promotions will outpace digital advertising by 65% over the next four years, jumping from $32.2 billion in 20 Read More

This article includes a great presentation highlighting the simple ways you can effectively market your local business online to increase your reach to new customers. 90% of consumers research local business and products online, therefore, it's imperative that your local business's online presence Read More

How one small local NYC bar is using sports and marketing technology start-ups to drive foot traffic. Read More

The recent closing of Everyblock and downsizing at Patch and Daily Voice might seem to reflect that Online Local News Sites are dying. But there is still tons of readership. What Local News Sites need to do to become successful. Read More

Today, UPlanMe launched its premium tools to simplify how local businesses manage and promote their upcoming specials, sales, events and specials across web and mobile. UPlanMe's technology provides these businesses with a single dashboard to push this content consistently to their own website, the Read More

This presentation gives local businesses the easy tips and tools on how to manage and promote their specials, sales, updates and events across web and mobile to drive new customers. The presentation discusses promotion through Social Media, Email Lists, Your Website, mobile apps, and other Websites Read More

In Mashable's article "7 Ways Mobile Can Drive Revenue for your Business", they discuss some of the clear ways location-based marketing can be beneficial for local businesses. However, they leave out any potential apps that are actually doing so successfully. Is the market really there yet? Read More