Just like copy, design in B2B marketing makes a difference. Following these tested design rules is a sure way to maximize the impact of every marketing message.
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These stories submitted by SusanFantle will be featured BizSugar's homepage
B2B marketing's 6 most common design mistakes
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4196 days ago
Writing B2B email subject lines with complete confidence.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4200 days ago
Read about the two essential elements in B2B marketing subject lines that boost open rates by 22% and 34%.
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B2B marketing know-it-alls are on a fast path to failure.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4223 days ago
B2B marketing staff members who think they know it all are on a fast path to failure. Learning from the experience of others is the way to maximize success.
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B2B marketing's 10 most common copy mistakes
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4228 days ago
No matter how well a company handles its B2B marketing, it's rare that I don't find at least one of these common copy mistakes in their marketing materials.
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Outbound calling works in B2B marketing and I can prove it.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4237 days ago
Two case studies prove that, in B2B marketing, outbound calling campaigns are still powerful, productive and cost-effective.
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Single B2B marketing effort delivers $30MM in new business.
Posted by SusanFantle under Direct MarketingFrom http://b2bmarketingsmarts.com 4247 days ago
Read about this innovative B2B marketing campaign that generated appointments with C-suite executives in companies that had previously been unreachable.
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B2B marketing efforts that deliver big payoffs.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4256 days ago
Getting B2B marketing done and getting it done right can mean two different things. Two companies discover that the extra effort to do it right has a big payoff.
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B2B marketing blog file reveals 17 useful ideas.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4263 days ago
From a file packed with B2B marketing ideas spring 17 pieces of timeless advice on headlines, hooking decision-makers and reaching the executive suite.
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One practice helps achieve the three “Rs” in B2B marketing.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4273 days ago
Learn the one thing B2B marketers should do to help them achieve all the important "Rs" in B2B marketing.
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B2B marketing: How B2B marketers can maximize open rates.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4278 days ago
B2B marketers looking to maximize open rates and fill their pipeline with qualified leads might want to ignore the buzz.
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