Smart B2B marketers make use of these 14 new and traditional forms of credibility to support the claims they make in their marketing.
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These stories submitted by SusanFantle will be featured BizSugar's homepage
14 ways B2B marketers can establish credibility.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4671 days ago
Rock-Bottom Trade Show Tactics: Event Marketing on the Very Cheap
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4702 days ago
If you have no budget for an important B2B trade show, or you're simply a cheapskate, you can still turn a trade show into a marketing advantage.
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When B2B Marketing should apply the rule of IDM.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4711 days ago
For avoiding delays in marketing programs, B2B marketers need to quickly determine which elements are critical and which are IDM.
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How often to send B2B lead acquisition efforts? Find your Uncle Harry.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4755 days ago
B2B marketers need to find their own Uncle Harry -- the guy that triggers how often a B2B company should mail lead generation offers to the same group of prospects.
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Tips for winning the B2B company or product "name game."
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4762 days ago
Learn about the options, plus the pro and cons of choosing different type of names for B2B companies or B2B products.
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The 3 most important rules in B2B marketing copy.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4769 days ago
If a B2B marketer sees his or her favorite marketing phrase on the Richards' Quadrant, they should run and hide.
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Do today's B2B marketing messages need to change?
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4788 days ago
What ITSMA calls the New Buyer Paradox presents the three goals that have been at the top of the list for B2B buyers for as long as I've been in marketing.
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Why B2B marketers should know when lead relationships start.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4794 days ago
Knowing when the relationship with a lead has begun, triggers the point at which it's smart and effective to make a human connection with that prospect.
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One great B2B marketing reminder and one new trend.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4815 days ago
Here's a reminder of an essential B2B marketing point of view and insight into a new trend that puts ROI on steroids.
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B2B marketers should watch their words.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4818 days ago
Many B2B marketers do not understand how important words can be. It's the words and messaging that cause prospects to act on what a B2B marketer is offering.
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