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Are you sure all your marketing materials and copy are updated for 2012? Check again! Here is a checklist of ten steps you should go through for updated, relevant marketing communications! Read More

How do you showcase business expertise through social media? Here are 7 tips you can use to brand yourself as an expert and your company as a credible, competent and successful, business. Read More

If you work with designers but aren't one yourself, here are some pointers on evaluating design work. Read More

Do you think sending out a newsletter isn’t for you? What could you possibly put in it every week (or month)? Think about it: you might find more content ideas than you now realize. Here are some ideas for recurring features you can have in your newsletter. Read More

How do businesses incorporate holiday themes into their advertisements and promotions? Here are a few examples. Read More

Even with the prevalence of digital marketing, brochures are common marketing materials, used in both printed and electronic form. Here are ten tips on everything about creating effective brochures, from content to layout and design. Read More

I have been reading the book Visual Marketing by David Langton and Anita Campbell, and came across the example of cartoons to market CaseCentral. That got me thinking about the use of cartoons in marketing. Big brands have used them successfully, but small businesses can use cartoons too. Read More

Do you wish you got more leads through your website? Are you sure your website doesn't annoy users, feel fake, or make any of these other mistakes? Read on to find out! Read More

How do you get your designer (whether in-house, outsourced or a freelancer) to create the best designs for your campaigns? Here's the information you need to give them upfront. Read More

If you’re like me and work in a small department, conferences are an incredible opportunity to learn about what’s new in your field and meet people who do similar work. But if you have a tight budget, conferences, including traveling to them and staying at hotels, can be extremely expensive. So how Read More