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Have you integrated retargeting (or, as Google calls it, remarketing) into your online marketing strategy?

If you have, have you been using it to its greatest potential?

Retargeting is a powerful tool, enabling businesses to recapture much of their lost website traffic.

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Is it time for your company to rebrand? Companies today need to keep up with the changing times - or risk losing out to more agile competitors.

But rebranding is a process that takes time, effort, money, commitment and business smarts. It takes buy-in from your employees too... Read More

Did you know that 34% of Facebook users like a Page to get access to the brand’s promotions and/or discounts?

Because of this, your Fans want you to run contests and provide offers for them on Facebook.

Whether you’re just getting on the social media marketing bandwagon or are looking for... Read More

Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost?

Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers. Read More

Have marketers and advertisers learned their lessons from 2013?

The answer is no, which makes for some great entertainment for consumers.

In the digital era, everything moves at lightning speed—and sometimes that means there’s no room for common sense, copy editing or spotting glaring red fla Read More

The World Cup is in full-swing. Are you taking advantage of it for your business?

With the massive amount of promotion and buzz around Brazil, it makes for very low-hanging fruit for marketers to drive social engagement and generate leads. Read More

Are you designing your landing pages based on where their traffic is coming from?

Have you even thought about that?

Your landing page is affected by the source of traffic coming to it. Unless you keep in mind the values, wants and needs of your landing page’s audience, you’ll struggle to fin Read More

Entrepreneurs who follow their dreams and are driven by passion can have bad days too.

These 45 quotes will power you through to bring out your best.
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You work hard to get ahead. You keep busy and active getting the next thing done. But from time to time, even in today’s always connected work world, it’s actually smarter to be… lazy.

The daily know-how’s and to-do’s are constantly changing - that’s a given with our social online. Read More

Whether you’re looking to learn the basics of landing pages or trying to refine your existing ones, it pays to be educated on what gets conversions and what doesn’t.

In this article, I take a look at 3 real landing page examples to see what these colleges and universities are doing right and... Read More