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In times when online reviews are playing a decisive role in customers’ decision making, healthcare providers cannot just sit back with folded hands, and let the online reviews freely shape the public image and opinion about their practice. Not contributing with your inputs as a provider can give ri Read More

Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs, articles, videos, infographics, and social media posts in order to attract and retain a clearly defined audience – your target patients – and u Read More

A major part of having a strong online presence for a website is its ability to provide seamless and responsive user-experience on any internet access device, including mobile devices such as smartphones and tablets. Same applies to your practice’s website which is an online window for your patient Read More

The patient acquisition cycle starts with acquiring new patients and keeps advancing with retaining them as your loyal customers, and further keeps on revolving with getting more number of patients referred by your existing happy patients, and so on. The fuel that keeps on rotating this cycle to ge Read More

The fact that patients are increasingly moving online for inquiring about their health condition, looking for treatment options, and finding & evaluating physicians for the best care possible says all about the importance of having a robust online presence for your healthcare businesses. Learn abou Read More

Selecting a digital marketing team for your healthcare practice is one of the most difficult business decisions you’ll have to make. However, it becomes easier when you know (and be prepared for) what you can expect from them and what they should expect from you. Read More

Online reputation management (ORM) is that process which helps doctors build and maintain a positive online reputation on an ongoing basis.

A high reputation is the single biggest factor in driving the growth of a healthcare business. Which means that it is also the biggest decision making facto Read More

Healthcare marketing trends in 2018 that you need to implement in your marketing strategy for providing better patient experience and generating more revenue for your healthcare business. Read More

Healthcare practices and providers are relying more than ever on Online Reputation Management (ORM) for keeping a check on their businesses’ reputation.
People not only research about a product or service online and buy it there, but they also use online space to rate and review them. Review websi Read More

Online reviews have become a key factor of making a decision to go to a healthcare provider, or any business for that matter. In a recent event for their partners, Google provided that 88% of patients use a Google search to find a physician or treatment center and 30% just search directly on a revi Read More