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We made a recap of all of your favorite articles in our blog, The Savvy Marketer. We categorized them from most viewed, most shared and most read by decision makers. Read More

Nothing’s really perfect in the world of B2B marketing, but you can always bet your bottom dollar on effective marketing advice, starting with these. Read More

The numbers are in.

The B2B Marketing Technology Community on LinkedIn conducted this year’s lead generation survey to better understand how new challenges are affecting today’s B2B marketers. It’s an annual event awaited by the entire LinkedIn circle that boasts the most comprehensive analysis Read More

If you’re a company that’s watching from the sidelines while the street is being paraded on by all the other companies in the neighborhood that had hopped into the social media bandwagon, you can’t help but wonder if you should, too. Sure, you may have a fully-functional website and a Facebook page Read More

heart striking line from +Vivien Reyes newly posted blog on Callbox "Moonwalk Your Way to Sales Leads: A Michael Jackson-Inspired Primer on B2B Telemarketing"


“Don’t Stop ‘til You Get Enough” – The strength of a warrior is not measured by his victories but by his failures. Read More

Okay, people are all-eyes-and-ears on social media. But attention doesn’t always equate to productivity. So is it really working? Read More

The moment a thriving business company decides to farm out its telemarketing functions to a firm that specializes on these operations, that company not only invests money and resources but also its trust and confidence. Nevertheless, each side must do their respective responsibilities in order to a Read More

Can we still rely on events and trade shows to meet our marketing goals?

First of all, what are these goals?

What type of events do B2B marketers usually employ?

How do they promote events?

Do they charge? Read More

Yes, the secret of many sales people in their appointment setting and marketing efforts actually lies in their ability to talk to their prospects right. They know what to say, they know who their audience is, and they know things about the market, too. All these play an important role in effective Read More