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Find out why just telling a story - even a good one - may not be enough if you want to create marketing content that gets the results you really want. Read More
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You want your customers to say Yes to your offer. But first you need to find out why they turn you down. Discover five things you might be doing wrong. Read More
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Are you hooked on Facebook and Twitter? Internet Abuse Disorder is being taken seriously and may be even worse for people in online marketing. Read More
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What's the NFL's secret ingredient for creating rabidly loyal footbal fans? We think it's good storytelling. Click to find out why, and learn how it relates to running a business... Read More
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Find out why it is extremely stupid to try and trick Google, and why Black Hat search engine optimization techniques can completely kill your company's organic rankings. Read More
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Discover how you can actually anger customers when you think you're using a solid copywriting strategy. Avoid these 3 big mistakes! Read More
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Discover the four types of customer behavior you'll encounter in sales and when running a small business. Find the best strategy for dealing with each personality so you can turn them into loyal clients. Includes an eye-opening infographic! Read More
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Don't like the yucky feeling of selling? Do you feel like a sleaze? Find out how to sell in a way that will make you and your customers feel better! Read More
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Your favorite commercials are probably funny, right? But do those advertisements actually make sales. Sometimes yes. Sometimes no. Find out what makes humor work as we take a look at two different comedic commercials and why they do or don't succeed. Read More
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If you're doing your own graphic design in house, these simple concepts show you why using CRAP is actually a good idea. Check out a the eye-opening infographic for design newbies! Read More
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