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One marketing mistake businesses make is they spend too much time on their social media campaigns. While important, social media still a cost and the right financial principles need to be applied as any other investment. Read this article to look at some of the considerations you must make. Read More

How can you meet customer expectations when you are marketing products. How can you meet those expectations when something goes wrong. This is not theory, this is true life! Read More

Don't expect your audience to be finding you without a good online profile. With 9 out of 10 businesses failing, it is important you give your business every chance of success. Read More

Many small business blogs forget about their audience. Why you shouldn't and how you can implement a strategy that engages your audience. Read More

Email marketing is one of the best performing sale avenues available to your business. That is why it is important to always ensure you have the best open rates and click throughs. So why do you have limited people opening your mail? Read More

Should Twitter take a more aggressive stand against fake followers? Or is this not a problem? What are your views? Read More

Should you be using several online marketing platforms? Or should you concentrate your efforts? What are the costs and benefits and what is best for your business? Read More

The internet is becoming an important stage in the consumer purchasing path. Those businesses who don't have a blog are going to lose out and this is a perfect demonstration of exactly why that is. Read More

What happened when a client attempted to throw money at their digital marketing problem instead of trying to adjust their strategy? Here is our analysis of a true story! Read More

Edward Teach, aka Blackbeard the pirate, was probably one of the best marketers of his age. How can his life in piracy and his tactics inspire our online marketing campaigns? Read More