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It's the ultimate honor for a book to be included in the New York Times bestseller lists. Authors and publishers gain prestige, recognition and... more sales. But why do some books get chosen over others? I wanted to see how closely the NY Times bestseller lists matches popular opinion. Read More

The "Dummies" brand is ubiquitous. I don't think there's anyone who hasn't heard of some topic or another that doesn't have a matching dummies title. But how well do these books really sell?

I decided to track the sales of five leading dummies titles to get a feel for the type of sales these b Read More

Did you know that Twitter and/or FaceBook can be used as a platform to market to existing customers in a killer new way? Most traditional businesses waste the time their customers spend in the store by not giving them "sexy" options to engage in repeat business. It's insane. Read More

Everyone knows that the Kindle Fire is a popular product on Amazon. Just how popular? I thought I would track the sales data for 5 leading eReader models, over a range of brands to get a feel for just how much the Kindle Fire actually sells. Read More

A lot of people expend resources (time, money and effort) on improving their SEO. But SEO is no longer as important as it once was. Businesses need to shift their focus to improving their "social influence". Read More

John Jantsch of Duct Tape Marketing follows me on Twitter. He's got nearly 62 00 twitter followers and about 120 000 people signed up to his newsletter. That's serious pull. In order to be successful in business, it is crucial to build up trust. Read More

Learn how the purpose of content is to act as a social catalyst. A social catalyst is anything that empowers people to affirm their social acceptance within a peer group, expand their network of connections, and improve their social standing. Then see how to get ten thousand twitter followers with Read More

Remember that scene in Fatal attraction with Glenn Close and Michael Douglas, where she just won't die? SEO is a lot like that. Yes, SEO is something that you need to implement properly to avoid missing out on organic search traffic, but most modern blogging platforms and CMS's incorporate SEO pr Read More

Ever wondered which bloggers, marketers or social media types are gaining followers and influence and which are starting to lose influence? It's an interesting subject because, like most industries these days, it is vital that you stay up to date and on-top of what's happening in the world. Read More

What would a graphical representation of the "social sphere of influence" look like for some of the world's most popular social media and Internet marketing personalities look like? Click on this image to expand it and find out. Read More