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Klout is a service that provides insight into your social reach and influence. It hooks up to your twitter and Google+ accounts (among others) and uses information like who and how many people are following you to put a number on your "influence". Now, the phrase "influence" is really subjective h Read More

After comparing the sales of books on entrepreneurship and small business in the article entitled "The Lean Startup" by Eric Ries sells its way to small business and entrepreneurial success", I wanted to get a feel for the sales figures for leading generic business books. Read More

Businesses can take off overnight. Social networks, global media, the Internet, marketing and word-of-mouth that spans the globe can drive your message to millions of people instantly. But it rarely "just happens". Read More

Yahoo and Bing are consistently sending more highly targeted organic search traffic to my startup than Google. How is this possible? Google dominates the search market, with about 66% of US traffic - clearly a far greater percentage of search traffic than all of the other search engines combined. Read More

Getting your small business online can be difficult, until you have found the right combination of tools. In particular, creating a professional look and feel for your webpages is crucial for building trust and reputation (both hugely important for making sales). This post isn't going to rehash th Read More

Do a search on Amazon for books on advertising, and it's no surprise that Malcolm Gladwell's "The Tipping Point" shows up first. It's been a smash hit for quite some time now - around ten years and counting. Read More

Last week, I "made Guy Kawasaki's day", with this article entitled "Guy Kawasaki's 'Art of the start' outsells other titles by marketing gurus". Here's how I did it... Read More

Entrepreneurs, startups and small businesses clearly have money to spend when it comes to educating themselves with content and knowledge from leading entrepreneurs like Eric Ries, Crystal Paine and Napoleon Hill. Read More

SEO keyword research can yield some odd and unexpected results. Google webmaster tools, a free service designed at helping webmasters optimize the visibility of their websites, can be an incredibly useful tool for keeping track of which keywords your blog or site ranks highly on in SERPs (Search En Read More

I thought I would compare the online sales of the marketing books written by a random selection of leading marketing gurus to see how they stack up against each other. Read More