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Amazon’s newly launched Video Direct program is an all new game plan to video marketing. However, it is yet to topple YouTube’s monopoly. Read to find out why. Read More

Building online reviews are just as important as any marketing strategy.  They form a psychological connection between the products and customer. Read More

Tired of producing lengthy contents? Try out video marketing for a change. Video contents are more fun and engaging than ordinary contents. But the best thing about video contents is that your customers love them too. Read More

Modern display advertisement is all about real-time optimization – the ability to engage target audiences with precision and scale at the right time and for immediate results. But the real time truth about this kind of strategized adoption in a digital advertisement is that it gives marketers acces Read More

Micro-interactions are the very foundation of a web design that you create. You may not have realized it yet, but web services have become more engaging thanks to the contribution of these microelements that trigger an interaction. Read More

Content curation saves time and original ideas, while giving marketers a scope to stand out from the crowd by sharing informational data more efficiently, based on what is trending in the market. Read More

The world of digital marketing has become so vast and varied that serving customers with lifetime value seems to be a faraway call. But then, both customer acquisition and customer retention depend on upon this. And this is where Single Customer View integrated CRMs come to play. Read More

Good quality photographs on websites will always have the power to build up the visual appeal in customers’ mind that an offline store cannot.

Therefore; e-commerce websites should pay more attention on how product images are utilized on service page designs. Read More

You may design them circular or you may design them rectangular, but every size of a CTA button should be designed relative to its surrounding elements.
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A good web design is all about creating a user experience that is focused on a deep understanding of users, their needs, their value, their limitations and their abilities. It should also take into account the objectives and goals of a business. Read More